Paly Hollywood is a DIY punk-inspired clothing label, founded by actor James Franco and designer Kyle Lindgren. The brand redefines ‘California Cool’ by blending Franco’s artistic vision with Lindgren’s design expertise, resulting in hand-worked, limited-edition pieces that feature hand-painted graphics, distressed finishes, and raw, personal touches. Drawing inspiration from Hollywood’s dark underbelly, the collections pay homage to the unsung and tragic figures of Tinseltown, from James Dean to Marilyn Monroe.

Each piece tells a unique story, with vintage leather jackets and distressed T-shirts adorned with Franco’s artwork, evoking the rebellious spirit of Hollywood’s forgotten icons.