Rhude is a Los Angeles-based luxury streetwear brand founded in 2015 by Filipino-American designer Rhuigi Villaseñor. The brand is known for blending street culture with upscale fashion, creating a distinctive style that merges casual, relaxed fits with premium materials and elevated designs. Rhude gained popularity for its minimalist yet bold graphics, such as its signature bandana-patterned items and vintage-inspired pieces.

Rhude often draws inspiration from American culture, particularly 90s aesthetics and automotive themes, and has collaborated with major brands like Puma and Lamborghini.