Thug Club is a Seoul-based luxury streetwear brand, founded by designer duo Min (Thug Min) and KwonJiyool. Since its debut in 2018, the label has shaken up South Korea’s fashion scene with its rebellious spirit and subversive aesthetic, combining biker and hip-hop influences with a bold, unapologetic edge. Thug Club's designs are deeply influenced by Min’s rebellious journey and the eclectic street styles of Seoul, Known for its viral "Suck My Dick" boxers and collaborations with brands like MCM and Gentle Monster, Thug Club quickly gained a cult following among Millennials and Gen Z, cementing its place as a key player in contemporary culture.
Thug Club's designs are deeply influenced by Min’s rebellious journey and the eclectic street styles of Seoul. Celebrities like Zico, CL, Rain, and ITZY have sported Thug Club, while international artists such as A$AP Rocky and MadeinTYO have brought the brand global recognition.