BORNTOSTANDOUT is a South Korean fragrance brand founded by Jun Lim. It stands out for its rebellious, provocative philosophy, rejecting conventional rules in perfumery. The brand emphasizes freedom of creativity for perfumers, who are allowed to experiment with unique ingredients and unconventional compositions. BORNTOSTANDOUT collaborates with renowned perfumers like Olivier Cresp and Daphne Bugey to create bold, eclectic scents.

Fragrances such as "Drunk Maple" and "Mad Honey" incorporate unusual notes like rum, maple syrup, honey, and patchouli, embodying the brand's innovative spirit.